Disappointing start for Bad Boys: Ride or Die in India, why so?
The English action-comedy sequel Bad Boys: Ride or Die, featuring the iconic duo Will Smith and Martin Lawrence, opened to a lukewarm reception at the Indian box office. Despite the franchise’s popularity and the star power of its leading actors, the film struggled to attract substantial viewership in India.
Box-Office Breakdown
- Day 1 (Thursday): ₹0.32 crore
- Day 2 (Friday): ₹0.44 crore
- Day 3 (Saturday): ₹0.86 crore
- Day 4 (Sunday): ₹0.61 crore
Total ₹2.23Cr
While the weekend collection shows some growth, the overall numbers suggest the film failed to capture significant audience interest in India, even considering its Hollywood pedigree. But what could be the reason?
- Competition from the Regional: Indian audiences have a strong preference for Indian cinema, and the release of popular Bollywood movies such as Munjya, Mr. & Mrs. Mahi, Srikant and much more around the same time could have diverted attention away from Bad Boys: Ride or Die. Competing with well-established Bollywood releases often results in lower footfall for Hollywood films.
- Marketing and Promotion: The promotional efforts for Hollywood films in India are crucial for their success. If “Bad Boys: Ride or Die” did not receive adequate marketing push or strategic promotions tailored to the Indian market, it could have contributed to its lackluster performance.
Did you catch the movie this weekend? If not, you’re missing out! Checkout the movie review and trailer here.
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