The Hindi-dubbed version of the much-anticipated Malayalam film Aayante Randam Moshanam (ARM) hit the theaters on 12th September, and its box office performance has been underwhelming in the Hindi market. Despite being a film with high expectations, its earnings in the Hindi version have been relatively modest, managing to accumulate a net total of ₹71 lakhs in its first week.
Aayante Randam Moshanam (ARM) Day-wise Breakdown of Box Office Collection (12th Sept – 19th Sept):
- Day 1 (12th Sept): ₹0.05 crore (₹5 lakhs)
- Day 2 (13th Sept): ₹0.13 crore (₹13 lakhs)
- Day 3 (14th Sept): ₹0.20 crore (₹20 lakhs)
- Day 4 (15th Sept): ₹0.14 crore (₹14 lakhs)
- Day 5 (16th Sept): ₹0.08 crore (₹8 lakhs)
- Day 6 (17th Sept): ₹0.07 crore (₹7 lakhs)
- Day 7 (18th Sept): ₹0.04 crore (₹4 lakhs)
Total Hindi Net Box Office Collection (12th Sept – 19th Sept): ₹71 lakhs
Analysis of the Box Office Performance
The film had a slow start on Day 1, collecting just ₹5 lakhs, and while there was some improvement over the next two days, reaching ₹20 lakhs on Day 3, the momentum couldn’t be sustained. By Day 7, the collections dropped to a mere ₹4 lakhs, signaling a sharp decline in interest from the audience.
Despite strong performances and captivating visuals, the film’s Hindi version didn’t manage to create a significant buzz. With just ₹71 lakhs in its first week, the box office performance is far from impressive for a film of this scale.
Factors Impacting the Collection
- Limited Promotion: The Hindi-dubbed version didn’t receive much promotion compared to its original Malayalam release, which could have contributed to the low footfall in theaters.
- Strong Competition: Several other major releases in Hindi and OTT platforms during the same period may have divided the audience’s attention, affecting the box office collections.
- Niche Appeal: The film’s storyline and appeal may not have resonated as well with Hindi-speaking audiences, resulting in weaker reception in the northern belt.
Future Outlook
Given the current box office trend and Day 7’s earnings of ₹4 lakhs, the film’s prospects in the Hindi market seem limited. The movie is likely to struggle in its second week unless word-of-mouth significantly improves.
Conclusion
Aayante Randam Moshanam (ARM), in its Hindi-dubbed version, hasn’t made a strong mark at the box office, collecting ₹71 lakhs in its first week. The film’s limited appeal, coupled with a lack of robust promotion, might be key reasons for the underperformance. Whether it will pick up in the coming days remains to be seen, but as of now, the film’s collections reflect a subdued reception.
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