October 1, Mumbai: Mukta A2 Cinemas, a leader in the Indian film exhibition industry, has launched a game-changing initiative this festive season. The cinema chain has announced that all food and beverage (F&B) items will now be capped at just ₹99. This groundbreaking move aims to enhance the movie-watching experience by making food and beverages more affordable for cinema-goers.
Mukta A2 Cinemas: Enhancing the Cinema Experience
With this bold offer, Mukta A2 Cinemas is addressing one of the biggest concerns for movie lovers—high food and beverage prices at theatres. The cinema chain’s decision to cap prices at ₹99 is set to make movie-watching more accessible and enjoyable. Satwik Lele, COO of Mukta A2 Cinemas, emphasized the company’s dedication to keeping the customer at the core of their business.
“We believe that cinema is a universal form of entertainment and should be accessible to all. It’s not just about affordable ticket prices but ensuring that the complete experience—from buying tickets to enjoying food and drinks—is enjoyable and affordable. This ₹99 cap allows customers to fully immerse themselves in the magic of cinema without worrying about the cost of snacks,” said Lele.
A Post-Pandemic Move to Boost Footfalls
The cinema industry has faced challenges post-pandemic, with many cinema chains struggling to bring audiences back. A new pricing initiative is expected to boost footfalls and redefine value-driven cinematic experiences. By making F&B prices more reasonable and is setting a new standard in the exhibition business.
Lele added, “We are confident that this initiative will set new standards in the industry. We hope this festive offer will encourage more people to visit the cinemas and enjoy films in their truest form.”
A Win for Audiences
With the ₹99 F&B cap, Mukta A2 Cinemas has aligned its vision of delivering high-quality entertainment while prioritizing customer satisfaction. This initiative is seen as a major win for movie-goers, allowing them to enjoy the full cinema experience without the added financial strain.
As the festive season approaches, Mukta A2 Cinemas has ensured that movie-watching becomes a celebration for all, making the complete experience—from tickets to snacks—affordable and enjoyable.
Get your fix of the latest updates, reviews, box office collections, comparisons, and exclusive sneak peeks at Hitflik. The ultimate source for everything cinematic!
