In a surprising move, Dharma Productions has announced that it will no longer hold pre-release screenings for its films. This decision, shared in a joint statement by Karan Johar and Dharma Productions’ CEO Apoorva Mehta, signals a shift in the production house’s strategy for engaging with audiences and promoting upcoming movies.
Why Dharma Productions is Ending Pre-Release Screenings
According to the statement released on Monday, the decision to eliminate pre-release screenings was made after extensive deliberation. Johar and Mehta explained that the change aims to enhance the movie-going experience by preserving the element of surprise for all viewers. “We’ve unanimously decided to forgo pre-release screenings for our upcoming films,” said Karan Johar and Mehta. They believe this approach will retain the excitement and thrill for every audience member, ensuring that everyone experiences their films as they were meant to be seen.
How the New Policy Will Affect Movie Releases
Although Dharma Productions will no longer offer pre-release screenings, press screenings will still be available on the morning of each film’s release day. “We will host press screenings in the first half of the release day,” confirmed Karan Johar and Mehta, extending a warm invitation to media personnel. This change allows the press to cover new films promptly while keeping the suspense intact for general audiences.
The Impact on Dharma Productions’ Upcoming Films
This new approach will begin with Dharma Productions’ upcoming release, Jigra, starring Alia Bhatt and Vedang Raina. Directed by Vasan Bala, Jigra is set to premiere in theaters this Friday. Fans can look forward to the film without any prior spoilers or leaks, as Dharma’s strategy will ensure that all audiences, including media, experience the movie simultaneously.
By ending pre-release screenings, Dharma Productions aims to uphold the integrity of its storytelling and provide a fresh, immersive experience for all moviegoers. This move reflects the studio’s commitment to delivering memorable cinematic experiences and keeping audiences engaged.
Stay tuned for more updates on Jigra and other upcoming projects from Dharma Productions.
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