In a surprising move, Dharma Productions has announced that it will no longer hold pre-release screenings for its films. This decision, shared in a joint statement by Karan Johar and Dharma Productions’ CEO Apoorva Mehta, signals a shift in the production house’s strategy for engaging with audiences and promoting upcoming movies.
Why Dharma Productions is Ending Pre-Release Screenings
Dharma Productions has decided to end pre-release screenings to preserve the element of surprise for viewers. Karan Johar and Mehta stated that this will enhance the movie-going experience, ensuring all audiences enjoy the thrill together.
How the New Policy Will Affect Movie Releases
Press screenings will now be held on release day mornings. This allows media to cover films promptly while keeping the suspense intact for general audiences.
The Impact on Dharma Productions’ Upcoming Films
The change starts with Jigra, starring Alia Bhatt and Vedang Raina, set to release this Friday. By eliminating pre-release screenings, Dharma aims to prevent spoilers and ensure a fresh experience for all viewers.
This move highlights the studio’s dedication to immersive storytelling and engaging cinematic experiences. Stay tuned for updates on Jigra and more.
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