Saurabh Saxena Joins Citara Plex as Executive Director and COO – A New Era for Cinema in Tier 2 & 3 Cities

Saurabh Saxena has joined Citara Plex as Executive Director and Group Chief Operating Officer (COO) in an exciting development in India’s entertainment landscape. With a prolific cinema career spanning 26 years, including key roles at PVR, K Sera Sera, and Carnival, Saxena’s leadership promises to elevate Citara Plex’s mission of delivering a cinema-themed experience across India.Introduction to Citara Plex
Citara Plex is set to become India’s first cinema-themed minimalist chain, combining state-of-the-art cinema technology, a cinema-themed café, celebrity retail spaces, and a dedicated children’s area. This innovative venture aims to revolutionize movie-going experiences beyond metropolitan cities, with a focus on tier 2 and tier 3 cities across five states.

Key Features of Citara Plex

State-of-the-Art Cinema: Advanced technology for an unparalleled movie-watching experience.
Cinema-Themed Café: A unique dining experience designed to complement the cinematic atmosphere.
Celebrity Retail Spaces: Exclusive spaces for celebrity-driven retail experiences.
Children’s Area: A dedicated zone to keep young audiences entertained.

Expansion Strategy and Target Audience
Citara Plex plans to establish a significant presence in non-metro cities, focusing on tier 2 and tier 3 markets. This expansion strategy aims to cater to audiences seeking high-quality cinema experiences outside of major metropolitan areas.

The Founding Team
Citara Plex is backed by an impressive lineup of founders and partners, including:

Padmini Kolhapure (Actress)
Shobana (Padma Shri Awardee)
Rannvijay Singh Singha (Actor)
Artha Capital (Investor Group)

Key figures leading the project include:

Rahul Nehra (Managing Director of Citara Plex)
Sadiya Naseem (Founder of Glam Studio)
Uttam Kumar (Businessman)

Role of Saurabh Saxena in Citara Plex’s Growth
As Citara Plex gears up for its launch, Saurabh Saxena’s expertise will play a critical role in guiding the venture’s expansion and ensuring a world-class cinema experience for audiences across India’s rapidly growing entertainment hubs.