The much-anticipated musical fantasy Wicked has faced an uphill battle at the Indian box office. Despite its Broadway roots and global success, the film struggled to connect with local audiences, gathering ₹2.23 Cr in its 25-day run. Here’s an in-depth look at its day-wise performance and key factors influencing its reception in India.
Wicked Day-Wise Box Office Collection
| Day | Earnings (₹ Cr) |
|---|---|
| Day 1 | 0.2 Cr |
| Day 2 | 0.4 Cr |
| Day 3 | 0.45 Cr |
| Day 4 | 0.12 Cr |
| Day 5 | 0.17 Cr |
| Day 6 | 0.15 Cr |
| Day 7 | 0.08 Cr |
| Day 8 | 0.06 Cr |
| Day 9 | 0.14 Cr |
| Day 10 | 0.17 Cr |
| Day 11 | 0.01 Cr |
| Day 12 | 0.01 Cr |
| Day 13 | 0.03 Cr |
| Day 14 | 0.01 Cr |
| Day 15 | 0.02 Cr |
| Day 16 | 0.03 Cr |
| Day 17 | 0.02 Cr |
| Day 18 | 0.01 Cr |
| Day 19 | 0.03 Cr |
| Day 20 | 0.01 Cr |
| Day 21 | 0.02 Cr |
| Day 22 | 0.02 Cr |
| Day 23 | 0.03 Cr |
| Day 24 | 0.03 Cr |
| Day 25 | 0.02 Cr |
Cumulative Total: ₹2.23 Cr
Performance Overview
Opening Weekend: A Slow Start
Wicked opened with ₹0.2 Cr on Day 1 and saw a gradual rise during the weekend, collecting ₹0.45 Cr on Day 3. The total weekend collection stood at ₹1.05 Cr, reflecting modest interest from Indian audiences.
Weekdays: Sharp Decline
The weekdays of Week 1 saw a rapid drop in collections, with Day 4 earning just ₹0.12 Cr. By Day 7, the film’s daily collections had dwindled to ₹0.08 Cr, indicating limited audience engagement.
Week 2 and Beyond: Marginal Recovery
In Week 2, the weekend showed slight improvements, with Day 10 recording ₹0.17 Cr. However, weekdays of subsequent weeks saw negligible earnings, with daily figures often below ₹0.05 Cr.
Factors Behind the Film’s Struggles
- Genre Limitations: The fantasy musical genre remains niche in India, appealing to only a small section of urban audiences.
- Limited Localization: Wicked lacked the marketing push for dubbed versions, which could have widened its reach.
- Tough Competition: Regional blockbusters and Bollywood releases overshadowed its limited appeal.
Outlook and Verdict
Despite its ₹2.23 Cr box office total, Wicked couldn’t make a significant impact in India. While it remains a cherished global franchise, its performance in India underscores the challenges of catering to culturally diverse markets. Future earnings are expected to be negligible, with the film likely concluding its run soon.
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