October 1, Mumbai: Mukta A2 Cinemas, a leader in the Indian film exhibition industry, has launched a game-changing initiative this festive season. The cinema chain has announced that all food and beverage (F&B) items will now be capped at just ₹99. This groundbreaking move aims to enhance the movie-watching experience by making food and beverages more affordable for cinema-goers.
A Customer-Centric Approach
Mukta A2 Cinemas focuses on delivering a great experience by offering affordable tickets, food, and drinks. COO Satwik Lele highlights the company’s commitment to customer satisfaction, ensuring the cinema experience remains enjoyable without causing financial strain.
Post-Pandemic Strategy to Boost Audience Numbers
The pandemic left cinemas struggling to draw crowds. By capping F&B prices at ₹99, Mukta A2 Cinemas aims to attract more viewers and boost footfall. This initiative forms part of a broader effort to make the cinema-going experience more appealing and wallet-friendly.
A Game-Changer for Movie-Goers
With the ₹99 snack cap, movie-goers can enjoy their favorite cinema snacks without overpaying. This move is a major win for audiences who seek the full cinema experience—great movies, affordable tickets, and reasonably priced food.
Setting New Industry Standards
Mukta A2 Cinemas is setting a new standard in the industry by offering value-driven experiences. Lele believes this initiative will encourage more people to visit cinemas, enjoy films in their truest form, and keep costs down.
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